Understanding the Marketing Pyramid
Marketing Foundation
I want to: Build a foundation for my business
Why it's important: Establishing credibility and trust is crucial for attracting and retaining customers. This level ensures that you maintain the trust of traffic coming from search and advertising, providing a reliable base for further marketing efforts.
Custom Website Development
Local Reach
I want to: Show up for customers who are looking for me
Why it's important: Optimizing for local search helps your business appear in online business listings like Google search results, driving traffic from customers actively looking for your services nearby. This level ensures you stand out to local customers who need your services, increasing foot traffic and local engagement.
Passive Audiences
I want to: Reach new customers who don't know about me
Why it's important: Reaching passive audiences through Social Ads and Google Display Ads helps create brand awareness and visibility among potential customers who may not be actively searching for your services but fit your target demographic.
Local Reach
I want to: Show up for customers who are looking for me
Why it's important: Optimizing for local search helps your business appear in online business listings like Google search results, driving traffic from customers actively looking for your services nearby. This level ensures you stand out to local customers who need your services, increasing foot traffic and local engagement.